Business Information 5 – Status of China Restaurant Industry

Chinese restaurant industries have developed rapidly in recent years. The graph below reflects the annual increase in the sales of Chinese restaurant industries from 2010 to 2017. The blue line reflects year on year growth rate The sales revenue of the country ’s restaurant industry has seen a double digit growth in these recent years, and a lot of international restaurant enterprises have played an important role in the sector.

中国餐饮业零售额逐年提高 Total Sales Revenue with impressive annual increase

After the epidemic, the development of China restaurant industries ushered in a recovery. The graph below reflects the (projected) annual growth rate of China restaurant industries sales from 2017 to 2024. The blue line reflects the year-on-year growth rate of catering revenue, and the gray line reflects the year-on-year growth rate of catering above the quota.

Discussion

If you are a marketing manager of a restaurant, will you propose to your company to set up a new branch in China? Explain why and why not.