Objective: Creatively visualize a business-related statement they previously wrote—such as a vision statement, mission statement, value statement, sustainability statement, or waste statement; apply lessons from visual communication to enhance understanding, engagement, and clarity in sustainability and business messaging.

Instructions:

1. Choose a Statement:
   • Select one statement you previously created in this course (vision, mission, value, sustainability).
   • Review it to ensure it still reflects your personal or organizational identity.
2. Create a Visual Representation:
   • Design a visual that brings your statement to life. You may create a digital image (e.g., Canva, PowerPoint, Google Slides, Adobe Express) or it could be hand-drawn.
   • Your visual should incorporate symbols, images, colors, typography, and layout choices that align with the meaning and message of your statement.
   • Focus on visual storytelling. What should your audience feel or understand immediately when they see your visual?
3. Class Presentation (1–3 minutes):
   • Share your visual with the class (physically, recorded over video, or by screen sharing, as your instructor requires).
   • Briefly explain your design choices: Why did you include certain images, colors, or arrangements? How do these elements reflect your business statement?
4. Written Reflection (3–4 paragraphs):
   • Write about your visual and your process. Try to write up to 4 paragraphs. You can answer one or more of the following:
     1. Introduce the statement you chose and why you selected it.
     2. Describe your visual design—what choices did you make with fonts, sizes, colors, shapes, or other visuals, and where they are located? Why did you make these choices?
     3. Reflect on the process. What did you think about this exercise? What was easy? What was challenging? What did you learn about visual communication or business sustainability?
     4. If you were to revise your original statement now, what might you change after going through this creative exercise?

Objective: Actively listen to their classmates’ presentations and critically evaluate how effectively each student communicated their chosen statement through visuals, spoken delivery, and overall message clarity; develop students’ analytical and feedback skills.

Instructions:

1. During each classmate’s 1–3 minute presentation, fill out the chart below.
2. Take notes on each component: the visual, the spoken presentation, and the message (statement).
3. Be respectful, constructive, and specific.
4. After the activity, you may be asked to share your observations in a brief group discussion or write a final reflection.

Peer Evaluation for Visual Presentations:

• Presenters name:
• Types of statement (mission, vision, etc.):
• Strengths (visual):
• Strengths (presentation):
• Strengths (message)
• Suggestions for improvement:

Objective: Critically evaluate the effectiveness, transparency, and comprehensiveness of sustainability reports, reflect on how corporate sustainability practices influence personal values and potential future career decisions, apply lessons to communicating sustainability in multiple countries.

Instructions:

1. Look up a company’s sustainability report and evaluate it for the following:
   • consistency, transparency, organization, colors, fonts, brevity/length, usability (e.g., easy to find or scroll through), location of text/photos, use of images/icons, organization, and comprehensiveness of the information provided in each company’s report.
2. Discuss how the choice of reporting standards impacts stakeholders’ perception and the company’s accountability.
3. Reflect on the potential global impact of this report on sustainability and whether it is equally effective in other countries.