33 Be Active on LinkedIn
Being engaged on LinkedIn helps keep your connections thinking about you, as your posts are included on your connections’ feeds. Through active engagement on LinkedIn you are maintaining your professional relationships. There are many ways to be active on LinkedIn, including: posting, commenting, and reposting.
Posting on LinkedIn
Once your profile is created and you have a few connections you can begin posting on LinkedIn. Before you post, look at your feed to see what others in your network are posting. This will help you come up with your own ideas, but here are a few things people typically post about:
- Attendance at a professional event, such as a conference or an employer sponsored event
- Professional accomplishment, such as accepting a new position or a promotion, or an award you receive from your employer/school
- Promoting an event
- Linking to relevant industry article
- Question or poll
- Story about your brand/company
- Video/photos from an event
- Celebrating a company/team success
LinkedIn posts typically have attractive graphics or photos, and sometimes your employer will provide you with the graphic and/or the information for a post on something they would like to promote. If you choose to include graphics, photos, or video, be sure that it is of professional quality.
Activity: Post on LinkedIn
- Examine and evaluate the posts created by those in your network.
- Create a post for LinkedIn.
- Create a calendar reminder so that you remember to post on LinkedIn on a regular basis.
Commenting on your Connections’ Posts
An easy way to stay active on LinkedIn is to like the posts of your those in your network and/or to comment on posts with encouraging, positive messages.
Activity: Comment on LinkedIn
- Examine and evaluate the comments on posts of those in your network.
- Spend time liking and commenting on the posts of your connections on LinkedIn.
- Create a calendar reminder so that you remember to check in on your LinkedIn contacts on a regular basis and to comment on your connections’ posts.
Reposting the Content of Others
If you stumble across a post from one of your connections or groups that is particularly relevant to you and your professional field, you may repost this content. This content will now be shown as a post associated with you and it will appear in your connections’ feeds as a repost.
Here is an example of an appropriate repost on LinkedIn:
Activity: Repost a Post
When you come across a post one of your connections has posted that you like and is relevant to your career field, repost it.