35 Easy Updates to LinkedIn and LinkedIn Premium
Having a LinkedIn profile and being visible to your network and potential employers is important, but don’t think of LinkedIn as a one and done. Once your profile is created, it is important to stay active on LinkedIn.
Here is a list of easy updates you can make to your LinkedIn, or to the way you use LinkedIn, to improve your profile and to enhance your reach:
- Update your professional photo
- Update your banner
- Review the sections of your profile to add new information
- Follow new organizations/companies/groups
- Use LinkedIn’s suggestions to connect with more professionals in your field
- Add skills to your profile, or change your skills to open up a different career trajectory
- Endorse the skills of others and ask others to endorse you
- Recommend others and ask others to write recommendations for you
- Keep updated on keywords and trends in your industry and add these to your profile and/or to your About section
- Assess your career goals, be sure they are reflected in your profile
- Add hashtags to highlight your areas of expertise
- Link to your website or other social media platforms
- Comment, share, and post original content on a regular basis; create a set schedule and develop your unique brand
- Create a LinkedIn newsletter
- Add compelling visuals, including video, to your profile and posts
- Use LinkedIn analytics to help increase your reach and achieve your goals
- Review the profiles of your connections for ideas to improve your own profile
- Update your Projects with your latest work
Activity: More things to do with LinkedIn
- Jump on LinkedIn and evaluate the profiles of 3 college students and 2 professionals. Take note of what you like about the profiles, and how a professional’s profile compares to a student profile. How can you use this information to create or enhance your profile?
- Check the Resources section on LinkedIn and read up to date articles on job searching and maximizing your LinkedIn account.
- Review your existing LinkedIn profile. Show it to others and see if they have any recommendations for improvement.
- Review the list above for ideas for updates and enhancements to your LinkedIn profile. Choose your favorites and update your profile.
- Create a plan to post regularly on LinkedIn. Add reminders to your calendar to remain consistent.
Activity: Use Generative AI to Help You with LinkedIn
- Generative AI can help you with your writing and help you to generate ideas. If you are stuck completing any section of your profile, ask generative AI for suggestions.
- One of the most difficult parts of writing a resume or creating a LinkedIn profile can be coming up with the short details to describe your experiences. Ask generative AI for suggestions and/or have generative AI help you improve your phrasing.
- Copy and paste your most recent resume and cover letter into generative AI and prompt AI to write a summary for you. Compare this to your current About section. Can you use AI’s draft to make improvements to your About section?
What is LinkedIn Premium?
The free version of LinkedIn provides a lot of opportunities for you to build your network and explore job openings. LinkedIn Premium provides additional features that you may find useful and worth the subscription fee. Check LinkedIn for their current offerings and evaluate if the paid subscription will help you achieve your career goals. The premium offerings are always changing, as are our professional lives, so I recommend reviewing this option on a regular basis.
Many sales and marketing professionals and small business owners have utilized LinkedIn Premium effectively to grow their networks and increase their sales and brand exposure.
More on LinkedIn
LinkedIn has many helpful articles and a help section on their website. These are fantastic resources for helping you to get the most out of LinkedIn.
Sources
https://sproutsocial.com/insights/linkedin-post-ideas/